Presentation Title: The nexus between utilitarian and hedonic values, online shopping satisfaction, and purchase intentions
North-West University, South Africa
Suan Sunandha Rajabhat University is a renowned institution of higher education located in Bangkok, Thailand. With a rich history dating back to its establishment in 1949, the university has grown to become a leading academic institution in the country. Known for its commitment to academic excellence and innovative teaching methods, Suan Sunandha Rajabhat University offers a wide range of undergraduate and graduate programs across various disciplines. The university prides itself on providing a supportive and vibrant learning environment for its students, fostering their personal and intellectual growth. With a dedicated faculty comprised of experienced professors and researchers, Suan Sunandha Rajabhat University continues to contribute significantly to the fields of education, humanities, social sciences, and more.
